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Designed to serve as a comprehensive, primary text for research
methods courses in advertising and/or public relations programs,
this book concentrates on the uses and applications of research in
advertising and public relations situations. The authors' goal is
to provide the information needed by future practitioners to
commission and apply research to their work problems in advertising
and public relations.
Designed to serve as a comprehensive, primary text for research
methods courses in advertising and/or public relations programs,
this book concentrates on the uses and applications of research in
advertising and public relations situations. The authors' goal is
to provide the information needed by future practitioners to
commission and apply research to their work problems in advertising
and public relations.
Additional Illustrators Are Pat Telfer, Frieda Rich, And Jim
Sasseville.
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How to Draw the Arm (Paperback)
Jerry Hudson De Leon; Illustrated by Jim Sasseville, James Cunningham
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R538
Discovery Miles 5 380
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Ships in 10 - 15 working days
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Additional Contributors Are Roy Haldorson And Walter J. Wilwerding.
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